Made in Japan, The Culture Behind the Brand written by Chauncey Zalkin is a fascinating insight into how everyday societal values are enormously influential in brand development and perception. A thought provoking article, relevant not only to branding, but also deeply portraying the connection between the Japanese Culture and Brand existence within it.
From Toyota to [...]
Entries Tagged as 'societal influences'
Brand Channel on Japanese brand culture and diversity
November 25th, 2009 No Comments
Tags: branding · culture · Japan · Marketing · societal influences · values