At a recent seminar I listened as Japan’s largest supermarket and Japan’s largest food service provider individually spoke about their thoughts of what prospective Australian suppliers need to think about if they are serious about approaching the Japanese market.
Reliability, satisfaction, and increased value for the consumer rank as the highest values upon which channel partners [...]
Entries Tagged as 'Japan'
Japanese Food Industry Perspectives/Insights
April 18th, 2010 1 Comment
Tags: AEON · Export · Food Safety · International Business · Japan · QR codes · Zensho
Brand Channel on Japanese brand culture and diversity
November 25th, 2009 No Comments
Made in Japan, The Culture Behind the Brand written by Chauncey Zalkin is a fascinating insight into how everyday societal values are enormously influential in brand development and perception. A thought provoking article, relevant not only to branding, but also deeply portraying the connection between the Japanese Culture and Brand existence within it.
From Toyota to [...]
Tags: branding · culture · Japan · Marketing · societal influences · values
BBC Video news from Japan
June 21st, 2009 No Comments
Matt Frei is a BBC reporter working in Japan. He has produced some excellent snippets of life in Japan.
So far the series includes:
Decline of Japan’s family-run factories
Adapting to survive: Lettuce factory
Riding Japan’s bullet train
Meeting Japan’s cyber homeless
Tags: adapting inJapan · Asia · bullet train · culture · cyber · factories in Japan · GFC in Japan · Japan · society
Connect with an overseas marketplace?
June 10th, 2009 No Comments
ClientLink provides in-roads to foreign markets for Australian exporters. We can provide alliance partnership, market research, in-market facilitation, and support with cross-cultural understanding. We provide assistance with communication, product introductions, feedback and assessments on market suitability.
Are you interested in accessing foreign markets?
ClientLink will be of interest to Australian exporters of any size who are [...]
Tags: clientlink · Export · International Business · Japan · marketplace · overseas · research
There is no substitute for cultural immersion
May 20th, 2009 4 Comments
deline Teoh from Dynamic Export writes of her experience visiting Japan in May 2008. It highlights the importance of face to face connections with any potential overseas market. A light, thought provoking and easy to read account of her experience too!
Tags: connecting overseas · culture · Export · international markets · Japan · research
Japanese market has potential to drive global organic demand
May 1st, 2009 No Comments
There is still life in the Japanese market amid scares from abroad. As Japan weathers an aging population and imported food scares send household consumers into frenzies over what to eat, Organic supply sources may become importantly popular in coming years. The following research supports this view which translates into opportunity for Australian Organic exporters [...]
Tags: Export · growth · international markets · Japan · opportunity · Organic · research