I visited several places throughout southern China on and off over a 5 year period at the beginning of the new millennium while working as an export manager for a manufacturing company. We were engaged in manufacturing gas appliances and I was responsible for their $20 million European sales and marketing division. What James McGregor [...]
Entries Tagged as 'culture'
Doubts about China …
February 6th, 2010 No Comments
Tags: Asia · China · culture · doubting china · export hints · foreign markets · GFC · International Business · James McGregor · mindset
Brand Channel on Japanese brand culture and diversity
November 25th, 2009 No Comments
Made in Japan, The Culture Behind the Brand written by Chauncey Zalkin is a fascinating insight into how everyday societal values are enormously influential in brand development and perception. A thought provoking article, relevant not only to branding, but also deeply portraying the connection between the Japanese Culture and Brand existence within it.
From Toyota to [...]
Tags: branding · culture · Japan · Marketing · societal influences · values
BBC Video news from Japan
June 21st, 2009 No Comments
Matt Frei is a BBC reporter working in Japan. He has produced some excellent snippets of life in Japan.
So far the series includes:
Decline of Japan’s family-run factories
Adapting to survive: Lettuce factory
Riding Japan’s bullet train
Meeting Japan’s cyber homeless
Tags: adapting inJapan · Asia · bullet train · culture · cyber · factories in Japan · GFC in Japan · Japan · society
Organic no longer compelling enough …
June 15th, 2009 No Comments
The global marketplace is gradually awakening to the goodness of organic produce. However, in this ever changing world in which we live in the “so-called” benefits of purely organic are no longer as compelling. Consumer buying decisions are increasingly influenced by triple bottom line efforts of suppliers. Read the full article
29 July 2009: Building on [...]
Tags: 3BL · culture · international markets · Organic · strategy · sustainability
There is no substitute for cultural immersion
May 20th, 2009 4 Comments
deline Teoh from Dynamic Export writes of her experience visiting Japan in May 2008. It highlights the importance of face to face connections with any potential overseas market. A light, thought provoking and easy to read account of her experience too!
Tags: connecting overseas · culture · Export · international markets · Japan · research