Made in Japan, The Culture Behind the Brand written by Chauncey Zalkin is a fascinating insight into how everyday societal values are enormously influential in brand development and perception. A thought provoking article, relevant not only to branding, but also deeply portraying the connection between the Japanese Culture and Brand existence within it.
From Toyota to Sony and Muji to Uniqlo, Japanese brands enjoy global respect for their high quality, attention to detail, technological edge and commitment to the environment.
Tags: branding · culture · Japan · Marketing · societal influences · valuesNo Comments
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