Eligible Victorian based companies are utilising Small Business Victoria grant funding to catapult their export drive. It is a program that can be beneficial to businesses that are either new or experienced exporters. In fact, a broad range of SMEs from many different sectors are in a position to take advantage of this great opportunity [...]
Entries Tagged as 'Marketing'
Government grants assist in invigorating export sales
January 11th, 2010 1 Comment
Tags: Australian exporters · connecting overseas · Export · foreign markets · grants · International Business · overseas · planning · small business victoria · strategy · vision
Brand Channel on Japanese brand culture and diversity
November 25th, 2009 No Comments
Made in Japan, The Culture Behind the Brand written by Chauncey Zalkin is a fascinating insight into how everyday societal values are enormously influential in brand development and perception. A thought provoking article, relevant not only to branding, but also deeply portraying the connection between the Japanese Culture and Brand existence within it.
From Toyota to [...]
Tags: branding · culture · Japan · Marketing · societal influences · values
Now is the time to lay the foundations for export success
July 10th, 2009 No Comments
Potential exporters may feel intimidated at the moment with all the hype about the GFC, swine flu, and impacts of China on global trade, and in particular the Asian region.
However, there are many choices available to would-be exporters to help offset the prevailing business sentiment. For instance, looking for a new market overseas to sell [...]
Tags: Asia · connecting overseas · Export · GFC · International Business · kellogg · planning · post · Recovery · swine flu
Organic no longer compelling enough …
June 15th, 2009 No Comments
The global marketplace is gradually awakening to the goodness of organic produce. However, in this ever changing world in which we live in the “so-called” benefits of purely organic are no longer as compelling. Consumer buying decisions are increasingly influenced by triple bottom line efforts of suppliers. Read the full article
29 July 2009: Building on [...]
Tags: 3BL · culture · international markets · Organic · strategy · sustainability
Export Like an Expert …
April 28th, 2009 1 Comment
Are you thinking about exporting your product or service? If so, congratulations, exciting times are certainly ahead of you. Yet with the thrill of launching your offerring into a new market comes plenty of challenges, including deciding which country to export to, how to get into the market and how to make sure it’s profitable [...]
Tags: clientlink · expert · Export · Marketing · planning